Monday, January 31, 2005

The Myth of the Teen Cybernaut?

Jakob Nielsen's latest Alertbox provides the surprising news that teens are not necesssarily the Web geniuses of popular imagination.

In a recent study of teens, Nielsen measured a task completion success rate of only 55 percent (compared to 66 percent for adults). He ties this surprising result to three factors: "insufficient reading skills, less sophisticated research strategies and a dramatically lower patience level."

This deserves more study.


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