Make It Easy and Safe

E-Commerce Times takes a look back at ten years of online shopping in The Evolution of E-Commerce.

Two concepts receive repeated credit for bringing e-commerce into the mainstream: Trust/confidence and ease/convenience. UPS Vice President for Customer Technology provides examples:

"There is increased confidence in online order fulfillment, the security of personal data , and easier online return options," Colletta said. "Another critical turning point is the evolution of the online payment process. By making the payment process easier, the shipping process has become easier and more visible. Once a shipment is en route, it's trackable at all points along its journey."

Take care of people, they'll take care of you.