New at the gotoreport

Just saw that my latest column for gotomedia's gotoreport is now online. This issue's theme is design ethnography—and having little experience with it, I muse instead about the challenge of avoiding possible distortion when observing and analyzing the behavior of end-users. Other articles include an interview with Microsoft ethnographer Tracey Lovejoy, a look at how the Converse site expresses its brand and how rapid ethnography and usability testing fit into the new world of mobile authoring. Check it out.