More on Too Many Choices

Yesterday, I quoted from Barry Schwartz's new book, The Paradox of Choice, applying his thesis to the Web.

Today, a choice quote by Steve Krug of Don't Make Me Think! fame continues the theme:

MCNews: When you review a site, what is the most common problem you find?

Krug: Too much--of everything. Too many options, too many offers, too many words, too many things competing for my attention visually. (Which is not to say that the barrage approach can't work sometimes. It's just that it's usually not the best approach since it often leaves people struggling to figure out what's really important.)

More Krugian common sense can be found in the entire interview.

Via Webword