Googlecentric, not UXCentric
In his (righteously thumbs-down) review of the Google toolbar's Autolink, Doc Searls writes,
Google's consumers pay nothing. Google consumers are very much, in this respect, like commercial broadcasting's consumers: powerless. They can't say "I'll take my business elsewhere," because they have no business to take.Google began as a "power to the people," UXCentric tool. But as its financial juggernaut gains speed, Google seems to be losing its focus a bit. Let's hope it's just a momentary aberration.
Usage, maybe. But not business.
Google is, no doubt, completely revolutionizing the advertising business. But they have a lot of work to do on the other side of the consumer/customer split. They need to start treating consumers as customers. They need to see that markets are not just conversations, but relationships as well.
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